Nielsen report shows the frustration of streaming service market fragmentation and users’ desire for bundling

‘The State of Play report pulls Nielsen TV measurement and streaming Data as well as Insights from Nielsen’s Gracenote and Data from an online custom survey of U.S … ‘“The inaugural State of Play really underscores the fact that we’ve entered the Next phase of streaming, based on the trends we have been detailing about streaming over the past few years,” stated Brian Fuhrer, SVP, Product Strategy, Nielsen … When asked about whether bundles make it easier for consumers to Find the content they are seeking, 64% of respondents had a desire for a bundled video streaming service that would allow them to choose as few or as many videos streaming services as they wanted.
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      TechCrunch  AppleInsider

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